Kochi: Fastrack, a leading youth fashion brand, has unveiled its new fragrance collection designed to appeal to the younger generation. The announcement was made by Manish Gupta, CEO of Titan Company Limited’s Fragrances and Fashion Accessories Division.
The new range, developed through extensive consumer research, includes six distinct fragrances, each crafted to suit various occasions. For men, the collection features Night Out, an oriental woody scent, Rush, a fresh woody fragrance for dynamic personalities, and Ease, a classic fragrance for everyday confidence. For women, the collection includes Lush, a floral scent, Girl Boss, a floral fragrance for professionals, and Wander, an oriental fragrance with a unique blend.
The perfumes are priced at ₹845 for 100ml and are available at Titan stores, Fastrack’s official website (www.fastrack.in/shop/fragrances) and www.skinn.in. They can also be purchased through leading e-commerce platforms and authorized dealers across the country.
Gupta mentioned that the Indian fragrance market is experiencing a shift, with young consumers moving away from traditional deodorants in favor of high-quality, affordable perfumes. Fastrack’s new collection aims to meet this demand by providing premium fragrances at accessible prices. The brand plans to expand its presence in the fragrance segment, with the new collection expected to attract a wide range of customers.
