Meesho Records 36% Growth During the Festive Shopping Season

Kochi: Meesho has recorded strong growth in online festive shopping, registering a 36% increase in orders and a 38% rise in Gross Merchandise Value (GMV) compared with the corresponding period last year. Non-metro markets accounted for 73% of the platform’s total orders, with Tier 3 and Tier 4 cities emerging as the fastest-growing markets. Dadri in Uttar Pradesh recorded an impressive 105% growth during the period. Meanwhile, 58% of the orders were completed through prepaid payment methods. The number of sellers offering products on the platform also increased by 72%. Meesho also witnessed growing demand for personalised rakhis featuring individual names, reflecting changing consumer preferences during the festive season.