Double Horse introduced its premium IPM Vadimatta Rice while concluding the Golden Getaway Season 2 campaign, rewarding winners with exciting prizes, including a Maruti Swift and a Singapore trip.
Kochi: Double Horse marked the conclusion of the second season of its Golden Getaway campaign along with the launch of its premium IPM Vadimatta Rice at Taj Vivanta. Following the success of the first season, Golden Getaway Season 2 was introduced, offering promotions on products such as puttu powder, appam and idiyappam flour, pathiri flour, rava, jaggery, easy palappam, instant idiyappam, and instant pathiri flour. The campaign featured exciting rewards, including a Maruti Swift car, a trip to Singapore, gold coins, air conditioners, and refrigerators as weekly prizes.
Additionally, every purchase of Double Horse Golden Getaway products provided an assured cashback ranging from ₹10 to ₹100. Sandhya Kaladharan from Ernakulam won the Maruti Swift, while Vineesh secured the Singapore trip.
As part of the event, Double Horse also launched its premium IPM Vadimatta Rice, which retains 50% of the bran layer and undergoes 371 quality checks before reaching the market. The product was officially introduced by Double Horse Chairman and Managing Director Vinod Manjila along with brand ambassador and actress Mamta Mohandas. Speaking at the launch, Vinod Manjila reaffirmed Double Horse’s commitment to innovation and quality, ensuring a strong and lasting relationship with its consumers.
