Kerala’s leading tea brand Eastea has unveiled its premium product ‘Eastea Special’ and set a ₹350 crore sales target within the next three years.
Kochi: Kerala’s leading tea brand Eastea has announced an ambitious plan to achieve ₹350 crore in sales within the next three years. Part of the Meeran Group, founded in 1968 by M.E. Meeran, Eastea has witnessed rapid growth since transitioning from the Eastern Group to its own distribution network in 2022. Currently available in 30,000 retail outlets, the brand aims to expand its reach to 49,000 outlets across 136 distribution routes within the next 15 months.
Beyond India, Eastea has already established a presence in 20 international markets and is preparing to strengthen its footprint across Europe, Southeast Asia, and Oceania. The expansion strategy reflects the brand’s ambition to emerge as a strong global player in the competitive FMCG tea segment.
Marking the festive season, Eastea has introduced its premium tea variant, ‘Eastea Special’, specially curated for Onam. “Our uncompromising focus on quality and taste has made Eastea one of Kerala’s most trusted tea brands,” said Chairman Navas Meeran. He added that the company is now exploring strategic acquisitions in the FMCG space to accelerate growth and diversification.
Looking ahead, Eastea plans to cater to evolving consumer preferences by introducing organic and orthodox teas sourced from Darjeeling, Assam, Nilgiris, and the Himalayas. With a solid foundation and a clear roadmap, the brand is positioning itself to script a new growth chapter in the Indian FMCG sector, Navas Meeran noted.
