Sony India has launched the BRAVIA 5 Series, the newest member of its popular BRAVIA television lineup, available in four size variants with immersive picture and audio technologies. Featuring the latest XR AI processor, Dolby Vision & Atmos, and advanced gaming and cinematic features, the BRAVIA 5 Series promises an unmatched home entertainment experience.
Kochi : Sony India has officially unveiled its next-generation television lineup — the BRAVIA 5 Series, further strengthening its acclaimed BRAVIA brand in the Indian market. Designed to deliver a cinematic home-viewing experience, the new BRAVIA 5 Series televisions are powered by Sony’s cutting-edge Advanced AI Processor XR, enhancing image quality through intelligent scene recognition and real-time optimization. The addition of XR Backlight Master Drive further boosts brightness and contrast, offering vivid highlights and deeper blacks for immersive visuals.
For those seeking premium HDR visuals and surround sound, the BRAVIA 5 series comes with Dolby Vision and Dolby Atmos support. Key features of the lineup include Studio Calibrated Mode, Sony Pictures Core Integration, XR Contrast Booster 10, XR Triluminos Pro, XR Clear Image Technology, and XR Motion Clarity Technology. To enhance the audio experience, the TVs are equipped with Acoustic Multi-Audio system and Voice Zoom 3, which significantly improves dialogue clarity. Additionally, the series includes advanced features tailored for gaming, positioning it as a top choice for both entertainment and gameplay.
Sony has announced four models in the BRAVIA 5 series: K-85XR55A priced at ₹4,17,990, K-75XR55A at ₹2,84,990, K-65XR55A at ₹1,73,840 (availability date yet to be announced), and K-55XR55A at ₹1,37,740. Except for the 65-inch variant, all other models will be available for purchase starting June 26, 2025, across Sony Centers, major electronics retail chains, and leading e-commerce platforms in India. Each model in the BRAVIA 5 Series will come with a comprehensive one-year warranty, ensuring peace of mind for consumers investing in Sony’s latest innovation.
