Irinjalakuda: Leading apparel and fashion brand Tooline is making its foray into the digital retail sector. The brand’s latest venture, the ‘Tooline Online Store,’ will be officially launched on Saturday, June 6, at 6:00 PM during a ceremony at the Sindhu Convention Centre in Irinjalakuda. Uma Anilkumar, Managing Director of Tooline, Whole-Time Director and CEO of ICL Fincorp, will inaugurate the online store. Adv. K.G. Anilkumar, CMD of ICL Fincorp, will be the chief guest at the event.
Tooline’s expansion into the digital platform comes in response to evolving consumer habits and the growing potential of the e-commerce sector. The brand aims to bring an extensive collection to the market through its new online store, seamlessly blending traditional styles with modern fashion trends.
The online storefront will prioritize a diverse collection of sarees, which consistently hold high demand in the Indian fashion market. The inventory spans from trending organza and chiffon sarees to traditional silk options. Additionally, designer wear featuring organza, chiffon, and georgette floral prints, sequin work, crepe, and tissue materials will be available on the platform. Curated by prominent designers, Tooline aims to establish a strong footprint in the premium fashion apparel segment with these new collections.
