Kochi : Pepe Jeans London launches exclusive Onam campaign in Kerala to blend festive culture with contemporary denim fashion. Designed to elevate the festive spirit, the campaign aims to enhance brand visibility across the state while creating an engaging shopping experience for customers at all Pepe Jeans retail outlets. The initiative incorporates outdoor advertisements, targeted marketing communications, and strategic collaborations with regional influencers to inspire shoppers to explore the brand’s latest denim styles.
The visual aesthetics of the campaign combine familiar local backdrops and cultural elements with modern fashion, capturing the vibrant energy of Onam. Alongside outdoor branding, Pepe Jeans is implementing a direct CRM strategy using WhatsApp and SMS channels to connect directly with consumers. This personalized communication approach keeps existing customers informed about exclusive festive offers, strengthening brand engagement and driving store footfalls. Rakesh Jallipalli, CEO of Pepe Jeans London (India), highlighted that the campaign successfully captures the festive essence of Onam while remaining true to the brand’s signature style.
