Kochi:Charagh Din, a premier men’s partywear brand in India, has launched its new exclusive store on MG Road in Kochi in partnership with the Ashwani Lachmandas Group. Spearheaded by Deepak Aswani, the group brings 71 years of business heritage in Kerala to this partnership. With standard-setting designs ranging from intricate handwork and vibrant prints to classic solids and check patterns, the store caters to weddings, celebrations, and formal occasions. Guided by Raju Daswani’s nearly six decades of industry expertise, Charagh Din aims to connect with a new generation of consumers while delivering its legacy of quality and style to the heart of Kochi.
