Gen Z and Millennials Prefer Multigenerational Family Travel, Reveals Airbnb Survey

KOCHI: Indian family vacation trends are undergoing a significant transformation, with travelers increasingly prioritizing quality time over traditional sightseeing, according to a new survey by Airbnb. The study reveals that 75 percent of Gen Z and Millennial respondents prefer traveling with family members across different generations rather than solo or peer trips.

According to the findings, 55 percent of travelers view these trips as a way to create lasting memories, 52 percent focus on enjoying shared experiences, and 51 percent believe multigenerational travel significantly strengthens family bonds. Reflecting this shift, Airbnb platform data shows an over 55 percent year-over-year increase in domestic searches for properties accommodating groups of five or more guests, including children or infants. Additionally, 63 percent of respondents emphasized spending time together at their accommodation—engaging in shared meals, board games, and movie sessions—with scenic natural landscapes and peaceful countryside destinations emerging as top choices.