Kochi: ASUS India has partnered with Rajiv Talreja, MSME expert and Founder of Quantum Leap, as Mentor for the MSME segment to strengthen the ‘Built for Worry-Free Business’ promise of its Expert Series PCs. The long-term collaboration aims to help Indian MSMEs adopt business-grade technology, overcome everyday IT challenges and focus on sustainable growth.
Rajiv Talreja, who has trained more than 12 lakh business owners through Quantum Leap, will provide insights into the evolving needs of MSMEs and help educate entrepreneurs on viewing technology as an investment rather than an expense. Before finalising the partnership, the Quantum Leap team used ASUS Expert Series machines across its organisation and conducted an independent survey among its MSME community, identifying a significant demand for reliable, business-focused computing solutions.
Speaking on the partnership, Dinesh Sharma, Vice President, ASUS Commercial PC Business for India, Sri Lanka and Nepal, said the collaboration reflects a shared vision to empower Indian MSMEs with globally competitive capabilities. He highlighted the importance of secure, high-performance and resilient PCs in the AI era and said ASUS would continue to use MSME insights to strengthen its products and solutions.
Rajiv Talreja said his role as Mentor would be to ensure that the voice of business owners reaches technology developers and help MSMEs understand the value of investing in purpose-built business technology. The ASUS Expert Series offers enterprise-grade security, durability, remote manageability and high performance, while helping businesses simplify IT operations, minimise downtime and reduce total cost of ownership.
