Thiruvananthapuram: Kelvinator, a home appliance brand with a century of experience in the manufacturing sector, has unveiled a distinctive advertising strategy to capture the Kerala market during the Onam season. The range of home appliances showcased on a 3D anamorphic billboard on M.G. Road in Thiruvananthapuram is designed to capture the attention of consumers. Set against vibrant visuals inspired by Kerala’s rich traditions, the campaign features Kelvinator’s refrigerators, air conditioners and washing machines in an immersive 3D presentation. The video begins with a traditional Kerala boat race, while the striking effect of water droplets appearing to splash out of the screen adds another captivating element to the display.
As part of its Onam celebrations, the company has also announced assured cashback offers of up to ₹7,500 on select refrigerators, air conditioners and washing machines, according to a press release issued by the company.
