Kochi : Pepe Jeans London has launched a special campaign for Onam to add extra charm to the festive celebrations across Kerala. The campaign thoughtfully blends the rich cultural heritage and festive spirit of Onam with contemporary denim fashion trends. Designed to enhance brand engagement during the festive season, the initiative aims to offer a memorable shopping experience for customers visiting Pepe Jeans stores across the state. The brand plans to maximize its visual presence through high-impact outdoor advertisements, targeted customer outreach, and strategic collaborations with popular local influencers, encouraging shoppers to discover the brand’s latest styles.
The visual storytelling captures the vibrant essence of Kerala by pairing familiar local backdrops and cultural elements with modern denim aesthetics. Alongside outdoor promotions, Pepe Jeans is executing a dedicated Customer Relationship Management (CRM) initiative to connect directly with shoppers in Kerala via WhatsApp and SMS. This personalized communication strategy aims to inform existing customers about exclusive festive offers, strengthen customer relationships, and drive in-store traffic. Speaking about the launch, Rakesh Jallipalli, CEO of Pepe Jeans London (India), stated that the campaign successfully integrates the true spirit of Onam while staying authentic to the brand’s signature contemporary style.
