Kochi: Spotify has expanded its global RADAR program to Malayalam to provide a global platform for emerging independent musical talents from Kerala. As part of RADAR Malayalam, prominent singer and songwriter Haniya Nafisa has been selected as the first spotlight artist. Haniya’s new single, ‘Nattanthiri’, is featured as the lead track in this playlist.The growth of Malayalam music has witnessed a massive leap over the last few years. Spotify reported in 2024 that the listenership of Malayalam music has grown by over 5,300 percent since Spotify’s arrival in India in 2019. Malayalam is also the fastest-growing Indian language on Spotify.
“The goal of RADAR Malayalam is to support the new generation of emerging artists from Kerala and their original music. Through this, artists will gain the visibility and platforms required to build a long-term career,” said Dhruvank Vaidya, Head of Music and Podcasts, Spotify India.
The initiative empowers artists through editorial support, marketing, and live performance platforms (RADAR Live). Haniya Nafisa, who has already gained significant attention with her song ‘Mulchedi’ securing over 11 million streams, is highly active in the music scene with the release of her new album ‘Waakath’. A Spotify for Artists Masterclass and a live music performance by Haniya were also held during the launch event in Kochi.
