KOCHI : Chandrika, the flagship Ayurvedic soap brand from Wipro Consumer Care and Lighting, has launched a vibrant national television and multi-media campaign starring acclaimed actor and long-standing brand ambassador Keerthy Suresh. The new campaign is strategically curated to connect Chandrika’s rich Ayurvedic heritage with next-generation consumers, highlighting the brand’s enduring promise of delivering naturally radiant skin through time-tested herbal ingredients. Celebrating natural beauty and self-expression, the campaign spotlights the powerful synergy of double coconut oil and seven therapeutic Ayurvedic herbs that form the core formulation of Chandrika soap.
Speaking on the launch of the brand film, Ravindra Ramavath, Senior General Manager of Marketing at Wipro Consumer Care and Lighting, stated that the campaign seamlessly merges traditional wellness wisdom with modern skincare sensibilities. By emphasizing Chandrika’s coconut oil base and botanical extracts, the campaign reassures consumers of an authentic, healthy glow that resonates with contemporary lifestyles while staying deeply rooted in heritage. The multi-platform campaign is being rolled out extensively across major television networks in Kerala, high-impact outdoor media, and digital platforms including YouTube.
