Kochi: British fragrance brand Yardley London has entered India’s premium air care market with the launch of Floralise, a new range of fragrance-led products designed for homes and cars. The new range includes air freshener sprays and air pockets, bringing perfume-inspired fragrances into everyday spaces while extending Yardley’s lifestyle product portfolio in India under Wipro Consumer Care.
Designed to provide long-lasting fragrance, Floralise draws inspiration from some of Yardley’s signature fragrances, including English Lavender and English Rose. The range marks a natural extension of Yardley’s existing personal care offerings for women and its Yardley Gentleman portfolio for men, said Manish Vyas, Business Head – Yardley and Enchanteur (India).
Yardley became part of the Wipro Consumer Care portfolio in 2009. Since then, the brand has evolved beyond its traditional talcum powders and soaps into a fragrance-focused lifestyle brand with more than 50 products across over 12 categories. Over the past 17 years, Yardley has grown 31-fold in India, reflecting the brand’s strong presence and consumer appeal.
In Kerala, Wipro Consumer Care holds the number-one position in talc, deodorants and hand wash, while ranking second in soaps. With Floralise, the company is leveraging Yardley’s 250-year-old British heritage and premium positioning to enter the growing air care segment.
The Floralise range is currently available through leading retail outlets and e-commerce platforms. The 180 ml air freshener spray is priced at ₹169, while the 10-gram air pocket is priced at ₹70. The company plans to expand the Floralise portfolio with additional formats, including car perfumes and automatic fragrance dispensers.
