The new product is introduced considering the diverse culinary flavors from different regions of Kerala.
Alongside Eastern Sambar Powder, customers can now experience the authentic taste of ‘Thani Nadan Sambar’, announced Innovation Head Shivapriya Balagopal, Marketing GM Ami Thomas, and CHRO Roy Kulamakkal Inas at a press conference.
Kochi: To bring a fresh flavor dimension to the traditional Onam feast, Eastern has launched its latest product, ‘Thani Nadan Sambar’. A trusted name in Kerala’s culinary heritage for over four decades, Eastern has crafted this new offering to reflect the diverse tastes found across the state.
Speaking at the press meet, Eastern’s Innovation Head Shivapriya Balagopal, Marketing GM Ami Thomas, and CHRO Roy Kulamakkal Inas announced that, in addition to the popular Eastern Sambar Powder, the authentic and tangy ‘Thani Nadan Sambar’ will now be available in the market.
As part of this launch, Eastern has rolled out a campaign designed to celebrate Kerala’s unique culinary flavors. Central to this campaign is the release of a new advertisement film titled ‘Sambar Por’ (The Sambar Battle), which humorously portrays a cooking contest within a traditional Kerala household.
“For Eastern, sambar is not merely a dish but an expression of our identity and comfort. This campaign reflects our enduring commitment to celebrating Kerala’s rich culinary heritage,” said Eastern Business Unit CEO Girish Nair.
