Dollar Industries Extends Association with Superstar Mahesh Babu as Brand Ambassador

KOCHI:  Leading hosiery brand Dollar Industries Limited has extended its brand endorsement partnership with Telugu superstar Mahesh Babu as the official Brand Ambassador for ‘Dollar BigBoss’ across South Indian markets. Associated as the face of the brand since 2024, Mahesh Babu’s endorsement has significantly driven product demand and market expansion across multiple innerwear and commercial categories in the region. Vinod Kumar Gupta, Managing Director of Dollar Industries Limited, highlighted that the fruitful collaboration has strengthened brand recall and customer engagement. As part of the renewed partnership, Dollar Industries will launch a new television ad campaign featuring the actor in a dynamic avatar, accentuating the brand’s core values of style, strength, and comfort suited for all weather conditions.