Ujjivan Small Finance Bank Appoints Actor R. Madhavan as Brand Ambassador

KOCHI:  Ujjivan Small Finance Bank has officially appointed Padma Shri recipient and celebrated actor R. Madhavan as its national Brand Ambassador. Alongside this announcement, the bank launched its new multi-channel brand campaign titled ‘Nothing Small About Us’. The initiative aims to shift public perception beyond the ‘Small Finance Bank’ tag by highlighting Ujjivan’s comprehensive financial ecosystem and nationwide footprint. Ujjivan offers a wide array of financial products, including savings accounts, fixed deposits, loans, business banking, forex, NRI services, and wealth management solutions. Currently, the bank serves over one crore customers through a robust network of more than 800 branches across 26 states and union territories. The newly launched campaign will be aggressively rolled out across television, print, digital platforms, OTT, outdoor media, social media, and branch networks nationwide.