KOCHI: Freyr Energy, India’s second-largest residential rooftop solar solutions enterprise, has announced the appointment of Indian cricket captain Rohit Sharma as its first official brand ambassador. Coinciding with this milestone, the company launched its comprehensive brand campaign titled “Solar Ho, Toh Freyr Ho!”. Designed to educate homeowners on the long-term economics of renewable energy, the campaign highlights that installing a rooftop solar infrastructure represents a 30-year generational investment, emphasizing the critical need for consumers to select a trusted, technologically advanced solar partner built for multi-decade reliability.
Having established a robust footprint across India with over 20,000 solar installations across more than 40 cities, Freyr Energy continues to drive consumer adoption through dedicated Solar Experience Centers, a proprietary customer app, and innovative self-cleaning solar panel systems. Furthermore, the company is facilitating seamless customer access to the central government’s PM Surya Ghar Muft Bijli Yojana, enabling eligible households to leverage up to ₹78,000 in direct government subsidies alongside low-interest financing options. Company leadership reaffirmed that partnering with Rohit Sharma—a figure synonymous with leadership, reliability, and excellence—will significantly accelerate residential solar transition and clean energy adoption across tier-1, tier-2, and regional markets nationwide.
