KOCHI: Expanding its physical retail footprint and strengthening its market presence across India, direct selling major Amway India has inaugurated a flagship Experience Centre in Gurugram. The state-of-the-art facility was officially dedicated by Amway’s Global President and Chief Executive Officer, Michael Nelson.
The opening forms an integral component of the ₹100-crore investment plan announced by the company last year. As part of the next phase of this physical expansion, Amway India announced plans to launch a new Experience Centre in Pune.The new experiential outlets are designed to showcase Amway’s extensive health and wellness portfolio while serving as an immersive brand hub. They provide direct sellers with an interactive platform to engage with customers and build strong local communities.
In addition to its network of over 85 existing stores across the country, Amway has revamped 14 outlets in key markets including Pune, Kolkata, Siliguri, and Ahmedabad. The company is pursuing a balanced growth strategy targeting both Tier-1 metros and emerging Tier-2 and Tier-3 markets.Commenting on the expansion, CEO Michael Nelson highlighted India’s strategic importance in Amway’s global growth trajectory, emphasizing that modern consumers increasingly prioritize scientifically backed health and wellness products.With nearly three decades of operational presence in India, Amway continues to lay a robust foundation for the future by fostering customer trust, responsible entrepreneurship, innovation, and sustainable value creation.
