Kochi: Ed-a-Mamma, the eco-conscious clothing brand founded by Alia Bhatt, has launched its new Autumn-Winter collection for children up to 14 years. Inspired by nature, play and imagination, the collection celebrates different stages of childhood under the theme ‘The World Is Ours’.
The collection features comfortable and practical designs for different age groups, including animal prints and soft knee patches for younger children, while older kids can choose from styles inspired by sports and adventure. The range also includes simple designs for girls and distinctive denim styles for boys.
Founder Alia Bhatt said the collection has been designed around children’s curiosity and imagination, while ensuring comfort and practicality. She added that Ed-a-Mamma aims to create products children love while remaining mindful of the environment. The collection is available through the brand’s official website and retail outlets across India, including Kochi.
