Himalaya BabyCare Launches ‘Pehle Winter Ka Pehla Layer’ Campaign

KOCHI: Leading baby care brand Himalaya BabyCare has launched its new winter campaign, ‘Pehle Winter Ka Pehla Layer,’ to address common skin care concerns and queries faced by new parents during their baby’s first winter. The campaign emphasizes the importance of integrating Himalaya Baby Lotion and Himalaya Baby Cream into the daily winter care routine to protect delicate infant skin from harsh cold weather. It effectively answers key parental doubts, such as whether babies need extra moisture beyond traditional oil massages and why specialized baby skincare products are essential during seasonal changes. Featuring one main brand film and six instructional short films, the campaign highlights the key attributes of the products, which contain 97% natural-origin ingredients and feature an advanced Penta Moisture Lock formula for deep, long-lasting hydration. Expressing the vision behind the initiative, Chakravarthi NV, Director of Himalaya Wellness Company’s BabyCare division, stated that a baby’s first winter is a landmark experience for parents, and this initiative aims to provide them with the knowledge and confidence needed to care for their baby’s skin effortlesly. To reach families across the nation, the campaign is being released in ten Indian languages, including Malayalam.