KOCHI:E-commerce fashion powerhouse Myntra has announced the launch of its annual ‘Big Fashion Festival’ (BFF), commencing October 8, 2026, offering consumers an expanded festive shopping experience. The platform will showcase over 8 million styles and 21,000 emerging and established brands. Notably, 13,000 of these brands are making their debut at the festival this year. The event features more than 100 brand-new collections and labels spanning fashion, beauty, sports, fine jewelry, timepieces, and home and living decor, alongside exclusive festive drops from leading domestic and international fashion houses.
To meet heightened consumer demand for speed during the festive season, Myntra has introduced its ‘M-Now’ quick-commerce delivery capability, offering 30-minute fulfillment for over 1.5 lakh styles across 1,500 brands in 12 major cities. The shopping experience is further augmented by cutting-edge AI-driven personalized shopping features, enabling tailored product discovery for individual users. In addition to technological and operational scale, Myntra’s festive preparations have generated over 26,000 seasonal job opportunities across its logistics, supply chain, and customer support networks nationwide.
