Kochi: Leading personal care brand Cuticura has appointed Priya Prakash Warrier as its brand ambassador. The company also celebrated its silver jubilee at an event held in Kochi. While Cuticura is already a widely sold brand in Kerala, the launch of a new product range and a new advertisement film aims to strengthen its connection with the younger generation. The advertisement, featuring brand ambassador Priya Prakash Warrier, has music composed by Gopi Sundar and is directed by V.K. Prakash.
Cholayil Group CMD Pradeep Cholayil stated that the new products are introduced with advanced fragrance lock technology that lasts up to eight hours. CEO Anupam Katheriya and Marketing Vice President Rupa Murudkar also attended the function.
