Kochi: Thums Up, a leading brand of Coca-Cola India, has launched the ‘Thunderwheels 3.0’ campaign to promote the biking culture in India. Indian cricketer Jasprit Bumrah is the brand ambassador for this campaign.Consumers can access the Thunderwheels platform by scanning the QR code on specially marked Thums Up packs. Through a lucky draw on the platform, participants will have the opportunity to win exclusive biking rewards, including a Thunderwheels bike.The campaign aims to boost interest in biking among youth and strengthen the country’s biking community. It seeks to build one of India’s largest biking communities by allowing enthusiasts from across the nation to share their riding experiences and adventurous stories.
