Irinjalakkuda: Premium saree and designer material brand ‘Tuline’ is all set to mark its digital debut with the launch of its official e-commerce platform, Tuline.in. Aimed at becoming Kerala’s leading online saree hub, this strategic digital expansion will bring Tuline’s curated ethnic Indian designs and traditional heritage directly to a global clientele.
Key Highlights:
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Curated Global Collection: A wide array of authentic sarees and designer materials categorized into occasional, functional, daily, and casual wear.
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Premium Quality at Right Pricing: Driven by the brand’s core philosophy of delivering top-tier fabrics at honest, competitive prices.
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Strong Backing: Tuline enters the digital space with the robust corporate backing of the ICL Group, which holds a powerful presence across India and the Middle East.
The Evolution: From a Boutique to an International Brand
Founded in 2017 as a homegrown designer boutique in Irinjalakuda, Tuline quickly gained a reputation for its uncompromised material quality and unique aesthetics. Following its success with physical stores in Thrissur and Irinjalakuda, the brand is now gearing up for its next phase of offline expansion with upcoming outlets in Kochi and Dubai.
“Beyond being just a business venture, Tuline is driven by a larger vision to create more employment opportunities for women and champion their financial empowerment.” — Mrs. Uma Anilkumar (Managing Director, Tuline)
Star-Studded Launch and Fashion Show
The official launch of Tuline.in will be inaugurated by Managing Director Mrs. Uma Anilkumar, with Adv. K. G. Anilkumar (Director, Tuline) attending as the chief guest.
To celebrate the digital milestone, the launch event will feature a Grand Fashion Show and curated entertainment segments. South Indian film stars Deepti Sati and Malavika Menon will grace the occasion, adding celebrity glamour to the high-profile event.
