Plum has launched new video highlights Kalyani’s pre-gym routine

Kochi: Leading beauty and personal care brand Plum has launched a new skincare campaign in collaboration with film actor Kalyani Priyadarshan. The new video highlights Kalyani’s pre-gym routine, where she prioritizes skincare alongside her workout preparations. This campaign emphasizes the importance of pre-gym skincare, an aspect often overlooked in fitness routines. Kalyani follows a simple three-step routine using Plum’s Rice Water and Niacin-amide products before heading to the gym. She cleanses her face with Plum’s Rice Water & Niacin-amide Face Wash, followed by the moisturizer from the same range, and finishes with sunscreen to ensure bright, protected skin. She then prepares for her workout by having a banana and an energy drink. Designed to provide hydration and protection, this routine is quick to execute during busy mornings, serving as an inspiration for today’s youth who value both fitness and skin health.