Kochi: Travel and tour company Tour On has announced a partnership with Thiruvananthapuram Royals of the Kerala Cricket League, as part of its efforts to strengthen its presence in Kerala. The company said the collaboration will help it connect with a wider audience in the state by leveraging the strong connection between travel and cricket. Tour On is expanding its operations across India with a focus on making travel more convenient, personalised and experience-driven for customers.
The brand gained national visibility through its sponsorship partnership with Punjab Kings in the Indian Premier League in 2025. Tour On Founder and CEO Vikash Manoharan said the partnership with Thiruvananthapuram Royals marks the next step in building stronger connections with the Kerala market. The company also said it will explore more partnerships that bring together travel, tourism and sports.
