Kochi : India’s leading streaming platform, JioHotstar, has announced its landmark international expansion into the Middle East and North Africa (MENA) region. Following highly successful launches across the United Kingdom, Canada, and Singapore, JioHotstar has partnered exclusively with regional streaming giant STARZPLAY to bring its extensive multilingual entertainment ecosystem to South Asian audiences across the MENA market. Under this strategic collaboration, JioHotstar’s content library will be accessible as a dedicated hub directly within the STARZPLAY app and website, combining JioHotstar’s massive content diversity with STARZPLAY’s established regional reach, localized streaming expertise, and deep consumer insights. To mark this monumental launch, Dubai’s iconic Burj Khalifa was illuminated in a stunning spectacle of light and color, showcasing JioHotstar’s vibrant brand visualizer on the world’s tallest building.
The platform offers rich programming available in audio tracks across 10 languages, including an extensive Malayalam catalog tailored for the large Keralite diaspora in the Gulf, alongside Hindi, Tamil, Telugu, and Bangla content. Subscribers will gain access to JioHotstar Originals, popular television series from JioStar networks, blockbusters, and flagship reality franchises—including the latest season of Koffee with Karan and all six language editions of Bigg Boss. Viewers can access JioHotstar through STARZPLAY’s Plus Plan priced at AED 34.99 per month, or the Max Plan at AED 49.99 per month, which bundles full JioHotstar entertainment with STARZPLAY’s premium sports portfolio, establishing a premier home for both live cricket and daily entertainment. Amit Malhotra, Head of International Business at JioHotstar, noted that the expansion reinforces the platform’s vision to build a truly global streaming brand for the South Asian diaspora, while Maaz Sheikh, CEO of STARZPLAY, highlighted that integrating JioHotstar creates an unmatched, consolidated entertainment destination for families across the region.
